For almost every webmaster, on-page search engine optimization is an incessant endeavour. Changes in search engine algorithms are being made regularly and the users’ preferences are dynamic. Therefore, the keyword strategy along with other vital on-page SEO strategies also requires being adapted for keeping up with the different changes.
On-page SEO- the basic principles:
The basic principles related to on-page SEO continue to rule. A few of these points that every business owner needs to consider for staying ahead in the SERPs include,
- Content- Content is a vital thing that grabs users attention to a site. Thus, the content that is posted should be informative and attractive and at the same time offer excellent user experience. Besides, there are some more factors that should be kept in mind such as creating new content regularly, choosing relevant and interesting topics, including visual media and making it information rich. In this case, consult Submit2rank, our SEO Company in India.
- Content interlinking- It is important to interlink related contents for sending traffic and an additional page to rank them. The idea of interlinking contents will help readers in spending maximum time on the content but avoid overdoing this
- Keyword density- We advice keeping the keyword density around 2-5%. Use the main keyword one time both in the first and last paragraph besides regular use within the content. Most importantly use italics, bold and underline for highlighting the main keywords in the content
- Meta tags and title- For easy search-ability a website owner should ensure that the Meta tags and title comprise the keywords, based on which the write-up is created. In case of Meta tag we create it within 160 characters and the title tag being within 50 characters
Submit2rank is the ultimate On-page SEO list that every business owner should follow. For a better understanding of the business consult our company, ranked among the best SEO companies in India.
