If you do not possess the right online presence in today’s age you are likely to be doomed. Consumers these days research services and products online heavily prior to making a purchase. This has made it essential for every business in holding a strong presence online. As a result, most firms have made SEO a vital constituent of their marketing approach. The modern day consumers are not merely using their desktops for researching goods and services. Mobile phones have ushered in assorted SEO best standards and practices that are opposed to desktop SEO. It is this which has left most marketers thinking what the difference amid desktop and mobile SEO is.
Ways in which desktop search results and mobile search results differ
Although the principles pertaining to desktop and mobile SEO are similar, but the restrictions and environment characteristics do vary. Below are some ways in which desktop search results and mobile search results differ. These include,
- Firstly, local results in case of mobile are more likely. No wonder Google Places listings often appear higher and better in mobile results compared to a desktop, while domains especially with local intent indeed are further likely to appear
- Secondly, in desktop SEO both the recommendations and the result pages are complex with multiple options and choices for the user. In fact the sizable number considering desktop searches are regarded long tail either with multiple keywords/entirely unique. The result pages in mobile SEO are simplified because the size of the screen is smaller, thus fewer recommendations and less clutter. Keywords especially the long tail keywords in case of mobile is shorter and will stay same until voice search turns more admired in which case the long-tail keywords will take over in mobile
- Thirdly, websites do not need so much scrolling when seen on a desktop. The same however when seen on a mobile phone screen will require the user in scrolling persistently. Thus it is vital in modifying the site in a means which is nicely compatible with the phone. An SEO professional requires to put more efforts in optimizing a mobile-friendly website
- Fourthly, majority of the filters that come with mobile phones vary from those that come with a desktop/PC. These include news, shopping, maps, videos, images, places, web and more
- Fifthly, the mobile ranking algorithms vary from those designed for desktop sites. Here the prime factor which distinguishes the two indeed is the user’s location. After all location is a key facet that is responsible for altering the search results constantly both for desktops and mobiles
Although the distinction amid desktop and mobile SEO may be minute for some, it is crucial to study both individually.
