What Is Real Time Content Curation and How It Boosts Your Influence

Everyone is nowadays talking about “ideal content” and various methods to engage their target audience through content.

Content curation is to expose your target group through a meaningful form from a sea of content. It involves restructuring content including information and facts and shares it. A part of content curation is to analyze the source of your traffic and evaluate the curated and shared content. 

Identify your target audience

The fundamental aspect of content curation is to identify your target audience and curate tailored made content specific to your target group. You need to pick up those content that your target audience is interested in. For this, you need to know about your audience’s taste and interest, otherwise it will be an outdated, time wasted element.

Develop fresh content framework

Along with content curation, you need to know what social media platforms you need to follow your target audience. This is an essential step because you need to share your content in those platforms where it will get maximum exposure. It is important to spend time in evaluating and monitoring social media and types of audience involve in those platforms. 

Real time curation

Everyone likes evergreen content rather than fresh content. A common denominator is to curate real time news that is both evergreen and fresh, and captures most attention.  For news related content, the basic thing is to curate fresh and fast content. Some social networking sites like Twitter is a good platform is to share real time content.

Whether you write or share

For content curator, there are two choices: either you write or share. For sharing it will take less time, just you take the information and share in social platforms. The content writing part is tougher and more valuable where you alter the content and filter it. Both have their own benefits but a good content curator does both the thing.

PPC Campaign and Tips for Ecommerce Sites

Paid search advertisements have many factors that govern the success of a campaign, so it is important to clear the fundamentals of PPC campaigns to generate immediate leads. Whether you are looking for pay per click management services or already been taken PPC management services from India, there are some SEO fundamentals your need to brush on.

Professional PPC management involves many factors that must be considered before taking to design a campaign.

• The first important factor is keywords; what type of words and phrases you want people to find your business, products or website. This is not just a core single word keyword, but focusing on long tail keyword. For example, instead of writing ‘car insurance’, you must use ‘high risk car insurance in Florida’.
• Another important factor that draws lots of attention is the landing page design. Your copy in this miniature website must have relevant keywords, readable copy and call to action attributes. An ideal landing page has a proper layout, relevant photos, videos and email and phone number.
• Is your website user-friendly? Is your website prepared in a proper layout with your phone number, address, and email at the top of every page? Digital marketing has some proven practices when it comes to website designs. It must have better scan ability because visitors usually don’t stay more than 3 seconds if they don’t find appropriate information. So, you need to seamlessly coordinate your website design with your PPC keywords and campaign theme and provide the necessary info that for your target group.
• Text Ad copy has to be the attribute of unique selling proposition, something that stands out from the rest. For example, if you are selling some products, you can say it comes with 20% online discount and free discount. There must be something that lures your target audience.

E-Commerce and PPC campaign

• Always make your campaign for ecommerce simple and crisp. Show clear navigation and give appropriate info.
• Post high resolution pictures of your products and innovate with it such as multiple angles of a single product.
• Give detailing about the product.
• Use multiple payment options including PayPal or Google checkout.
• If possible give product comparisons of similar products. Give users feedback in the comment sections.

Top 4 Social Media Marketing Efforts You Must Employ In 2014

The current generation is hooked to social media, and business owners take the opportunity of this obsession to make some dollars out of it. The market potential of social media is plenty but before that you need to understand what is social media marketing and how to do it smartly, to make most of it with an insolent effort.

• Create a game plan

If you don’t have any social media execution strategy, soon your effort will leave things. Social media marketing services are good ways to initialize your process because they will go by weekly or monthly strategy. You will learn how to create and execute a particular plan, how to evaluate your effort and finally how to measure ROI. Research on your competitors postings, also do things organically. Always keep yourself on audience foot and analyze how you will perceive your status, comments etc. if you are looking at it from an audience.

• Make strategy in accordance to individual social channel

Facebook has its own audience, so does Twitter. As a matter of fact, every social medium has its own level of target audience, so you need to create plans according to them. You just need to adjust your post according to the audience.

• Accept mistakes in social platform

Do not ignore your hiccups, rather embrace them. If you promote your products in social media and somebody says something genuine fault in it, do not contradict him or her, rather accept it. People understand mistakes are unavoidable, so an apology is a better option than blindly denying it.

• Track and talk

Social media tracking is a tedious task, often highly ignorable subject, but you can’t deny the significance of it. Set aside two hours in each week to track down your social media evaluation, review metrics and future goals. It is highly important because if you do things without a strategy then eventually one day you will realize you have done lots of hard work but wastage of time. Study each channel separately, compare your statistics such as shares, likes, pageviews etc. with your competitors and create future goals according to those metrics.