PPC Campaign and Tips for Ecommerce Sites

Paid search advertisements have many factors that govern the success of a campaign, so it is important to clear the fundamentals of PPC campaigns to generate immediate leads. Whether you are looking for pay per click management services or already been taken PPC management services from India, there are some SEO fundamentals your need to brush on.

Professional PPC management involves many factors that must be considered before taking to design a campaign.

• The first important factor is keywords; what type of words and phrases you want people to find your business, products or website. This is not just a core single word keyword, but focusing on long tail keyword. For example, instead of writing ‘car insurance’, you must use ‘high risk car insurance in Florida’.
• Another important factor that draws lots of attention is the landing page design. Your copy in this miniature website must have relevant keywords, readable copy and call to action attributes. An ideal landing page has a proper layout, relevant photos, videos and email and phone number.
• Is your website user-friendly? Is your website prepared in a proper layout with your phone number, address, and email at the top of every page? Digital marketing has some proven practices when it comes to website designs. It must have better scan ability because visitors usually don’t stay more than 3 seconds if they don’t find appropriate information. So, you need to seamlessly coordinate your website design with your PPC keywords and campaign theme and provide the necessary info that for your target group.
• Text Ad copy has to be the attribute of unique selling proposition, something that stands out from the rest. For example, if you are selling some products, you can say it comes with 20% online discount and free discount. There must be something that lures your target audience.

E-Commerce and PPC campaign

• Always make your campaign for ecommerce simple and crisp. Show clear navigation and give appropriate info.
• Post high resolution pictures of your products and innovate with it such as multiple angles of a single product.
• Give detailing about the product.
• Use multiple payment options including PayPal or Google checkout.
• If possible give product comparisons of similar products. Give users feedback in the comment sections.